OVERVIEW: In today’s world, members expect more than just reliable electricity—they want connection, transparency, and value. This interactive 5-hour course will guide you through designing a customized member engagement plan that fits your co-op’s culture, goals, and community. You’ll learn how to understand your members’ needs, create personalized and impactful content, foster trust through interaction, and measure success with data-driven adjustments. Expect hands-on activities, real-world scenarios, and collaborative exercises that leave you with actionable strategies you can implement immediately.

Those who would benefit include:
o Communications and marketing teams
o Member services representatives
o Community and economic development staff
o Supervisors and managers responsible for engagement or retention
o Employees new to member-facing roles who need to understand the co-op difference

January 29 and October 8 from 8:30 a.m. to 2:30 p.m. – lunch is provided

Instructor: Chellie Phillips
Price for EMC employees: $400/pp